Continente americano
continente americano.
American Economy
When thinking about digital advertising, it is common to imagine giants like Amazon dominating online spaces. However, the paid media investment ecosystem is much more diverse and competitive, with several global brands, beyond Amazon, strategically using Google Ads to maximize their reach and effectiveness in the American economy. continente americano.
The digital advertising market is dominated by several companies beyond Amazon. According to AdAge’s annual ranking and Statista reports (2024), other major brands include Procter & Gamble (P&G), L’Oréal, Samsung, Toyota, and Apple. These advertising investment giants not only allocate significant budgets to advertising but also use sophisticated strategies on Google Ads to achieve their marketing goals. While not all of this value is exclusively allocated to Google Ads, it is estimated that over 40% of these budgets are allocated to digital platforms, with a focus on Google services such as Search, YouTube, and Display in the American economy. continente americano.
Global brands implement integrated marketing plans, in which Google Ads plays a crucial role. Strategies range from brand protection to product-focused and remarketing campaigns. L’Oréal and P&G, for example, are known for using strict targeting filters to ensure brand safety and relevance. Amazon and Apple heavily invest in specific keywords and Shopping Ads for direct conversion, while companies like Toyota and Samsung use remarketing as part of complex sales funnels, increasing return on investment (ROI) in the American economy. continente americano.
American economy. continente americano.
With billions of daily searches on Google, companies use tools like Google Trends and Google Keyword Planner to analyze real-time consumer behavior, identifying new market opportunities and adapting their strategies as needed in the American economy.
Amazon is a notable example of how a company can effectively use Google Ads, being one of the largest users of Google Shopping. The company employs automated strategies with artificial intelligence, dynamic bidding, and YouTube videos to maximize its reach. L’Oréal combines awareness campaigns on YouTube with direct sales, using popular search terms to boost its campaigns. Toyota, on the other hand, focuses on hyper-targeted campaigns, adapting its strategies according to location and vehicle model, such as in “Corolla 2025 in Recife”.
Projections indicate that the use of Google Ads will continue to grow exponentially. It is estimated that by 2027, 70% of the global advertising budget of major brands will be digital. Generative artificial intelligence is expected to further drive creative automation and real-time optimization, while the use of voice and visual search will transform how advertising is done on Google.
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ADAGE. World’s Largest Advertisers 2024. Available at: https://adage.com. Accessed on: June 24, 2025.
STATISTA. Global Advertising Spending by Company. Available at: https://statista.com. Accessed on: June 24, 2025.
GOOGLE. Google Ads Help Center. Available at: https://support.google.com/google-ads. Accessed on: June 24, 2025.
FORBES. Digital Marketing Trends 2025. Available at: https://forbes.com. Accessed on: June 24, 2025.
BUSINESS INSIDER. The Evolution of Advertising in the Digital Age. Available at: Gostou do nosso conteúdo? Considere apoiar o Bom Dia América Blog para que possamos continuar trazendo análises e notícias relevantes sobre as Américas.